PhD, MA, Marketing, The Wharton School, University of Pennsylvania
MBA, Indian Institute of Management, Calcutta
BE, Electronics Engineering, National Institute of Technology, Surat
Research Interest
Competitive Marketing Strategies
Distribution Channels
New Products
Game Theory
Professor Rajeev Tyagi’s research focuses on the economics of marketing strategy. He develops quantitative models to examine competitive marketing strategies, distribution channels strategies, and new product introduction strategies.
His research has been published in top journals such as Management Science, Marketing Science, Journal of Marketing Research, Journal of Industrial Economics, and Economics Letters.
Professor Tyagi is also a renowned teacher, who has won multiple school- and university-wide awards for excellence in teaching.
Tyagi, R.K., "Pricing Patterns as Outcomes of Product Positions," Journal of Business (1999). Abstract
Tyagi, R.K., "On the Effects of Downstream Entry," Management Science (1999). Abstract
Tyagi, R.K., "On the Relationship between Product Substitutability and Tacit Collusion," Managerial and Decision Economics(1999).Abstract
Tyagi, R.K., "A Characterization of Retailer Response to Manufacturer Trade Deals,"Journal of Marketing Research(1999).Abstract
Tyagi, R.K., "Sequential Product Positioning under Differential Costs,"Management Science(2000).Abstract
Tyagi, R.K., "Why do Suppliers Charge Larger Buyers Lower Prices?,"Journal of Industrial Economics(2001).Abstract
Nault, B.R., and Tyagi, R.K., "Implementable Mechanisms to Coordinate Horizontal Alliances,"Management Science(2001).Abstract
Tyagi, R.K., "Cost Leadership and Pricing,"Economics Letters(2001).Abstract
Tyagi, R.K., "Technological Advances, Transaction Costs, and Consumer Welfare,"Marketing Science(2004).Abstract
Tyagi, R.K., "On Firms' Preferences for Product Differentiation,"Economics Bulletin(2005).Abstract
Tyagi, R.K., and Raju, J.S., "The Pace of Intermediate-Product Introductions,"Managerial and Decision Economics(2005).Abstract
Tyagi, R.K., "Do Strategic Conclusions Depend on How Price is Defined in Models of Distribution Channels?"Journal of Marketing Research(2005).Abstract
Tyagi, R.K., "Store Brand Strength,"Review of Marketing Science(2006).Abstract
Tyagi, R.K., "New Product Introductions and Failures under Uncertainty,"International Journal of Research in Marketing(2006).Abstract
Dukes, A., and Tyagi, R.K., "Pricingin vitroFertilization Procedures,"Health Economics(2009).Abstract
Choudhary, V., and Tyagi, R.K., "Economic Incentives to Adopt Electronic Payment Schemes Under Competition,"Decision Support Systems(2009).Abstract
Liu, Y., and Tyagi, R.K., "Benefits of Competitive Upward Channel Decentralization,"Management Science(2011).Abstract
Liu, Y., and Tyagi, R.K., "Outsourcing to Convert Fixed Costs into Variable Costs: A Competitive Analysis,"International Journal of Research in Marketing(2017).Abstract
Kolay, S., and Tyagi, R.K., "Product Similarity and Cross-Price Elasticity,"Review of Industrial Organization(2018).Abstract
Kolay, S., and Tyagi, R.K., "Consumer Heterogeneity and Surplus under Two-Part Pricing,"The B.E. Journal of Theoretical Economics(2018).Abstract
Tyagi R.K., and Raju, J.S., "The Effect of Entrant Brand's Ownership on National Brands' Positioning Strategies,"Managerial and Decision Economics(2018).Abstract
Sun, M., and Tyagi, R.K., "Product Fit Uncertainty and Information Provision in a Distribution Channel,"Production and Operations Management(2020).Abstract
Kolay, S., and Tyagi, R.K., "On the Effects of Raised Rival's Costs,"Review of Industrial Organization(2022).Abstract
Kolay, S., and Tyagi, R.K., "Optimal Bundling of Events,"Marketing Science(2022).Abstract
Marketing Analytics (Masters in Business Analytics); Marketing Strategies in High-Technology Markets (MBA); New Product Development (MBA, UG); Business Economics (Ph.D.); Multivariate Statistics (Ph.D.).
