Rajeev Tyagi
Walter B. Gerken Chair in Enterprise and Society, Professor of Marketing
SB2 435
949.824.5584
Education
PhD, MA, Marketing, The Wharton School, University of PennsylvaniaMBA, Indian Institute of Management, Calcutta
BE, Electronics Engineering, National Institute of Technology, Surat
Research Interest
Competitive marketing strategies
Game theory
Distribution channels
New products
Professor Rajeev Tyagi’s research focuses on the economics of marketing strategy. He develops quantitative models to examine competitive marketing strategies, distribution channels strategies, and new product introduction strategies.
His research has been published in top journals such as Management Science, Marketing Science, Journal of Marketing Research, Journal of Industrial Economics, and Economics Letters.
Professor Tyagi is also a renowned teacher, who has won multiple school- and university-wide awards for excellence in teaching.
