Rajeev Tyagi

Rajeev Tyagi

Walter B. Gerken Chair in Enterprise and Society, Professor of Marketing

SB2 435



PhD, MA, Marketing, The Wharton School, University of Pennsylvania
MBA, Indian Institute of Management, Calcutta
BE, Electronics Engineering, National Institute of Technology, Surat

Research Interest

Competitive Marketing Strategies

Distribution Channels

New Products

Game Theory

Professor Rajeev Tyagi’s research focuses on the economics of marketing strategy. He develops quantitative models to examine competitive marketing strategies, distribution channels strategies, and new product introduction strategies. 

His research has been published in top journals such as Management Science, Marketing Science, Journal of Marketing Research, Journal of Industrial Economics, and Economics Letters.

Professor Tyagi is also a renowned teacher, who has won multiple school- and university-wide awards for excellence in teaching.